Google Pixel
I contributed to launching several iterations of the Google Pixel phone, taking on the blue text bubble through a lens of culture and creativity. My work helped to win a Shorty Award and increase Pixel adoption in the market.
My Agency Work
In over 10 years of my professional agency career, I was lucky enough to work with WPP and IPG agencies, help lead a boutique startup through to acquisition by Stagwell and rise from a copywriter to a brand strategist, creative director and eventually ECD/VP of Strategy. I’ve generated millions of dollars in revenue for my former employers and led over $20 million of successful new business pitches.
Cut My Teeth at Nike
I worked with Nike for over six years on projects including launching the brand on Facebook, Instagram and Twitter, launching the Nike Training Club, Nike SNKRS and Nike Run Club apps, evolving Nike Sportswear, Nike Running and Nike Women’s brand campaigns and building attention-grabbing creative around collaborations including the now-legendary Virgil Abloh “The Ten” drops.
Expertise in Spirits + Luxury
As stalwart spirits and European luxury brands sought to adapt to the increasingly-shifting cultural landscape, I was able to work with brands like Louis Vuitton, Moët & Chandon, Hennessy, Glenfiddich, Balvenie, Campari, Espolòn Tequila, adidas, Jordan Brand, Jacob & Co and more on boundary-breaking collaborations, creative campaigns and PR stunts across the USA and beyond into the international market.
Influencer, Creator and Culture Strategy
I was lucky enough to leverage my experience at HYPEBEAST and Highsnobiety into the emerging relevance of streetwear and sneaker culture in the mid-2000s. Using a sharp consumer lens and traditionally proven marketing science models, I contributed to award-winning campaigns and collaborations including partners like KITH, Garrett Leight, Alchemist Miami, UNION LA, Aimé Leon Dore, KAWS, Futura, Os Gemeos, FAILE, Jeff Koons and more - connecting them with brands like Heineken, LVMH, Pernod Ricard, Diageo, IWC Schaffhausen, Netflix, HBO, JBL, Cadillac and Google.
Absolut Truth
I created Absolut’s most successful local campaign in decades with Absolut Truth, which extended to on-premise POS, a card game, an influencer program featuring locals from Michael Musto to Jim Jones and spurred a 40% increase in sales.
Michelob Ultra Courtside
I worked with FCB to build the strategic approach and creative inspiration for a series of Michelob Ultra ads, including the Courtside integration program that won a Platinum OBIE and D&AD award recognition among other accolades.
