I have been contributing to Hypebeast for 10 years.
I will happily write about anything, but I specialize in interview, journalism and op-ed in the realms of retail, art, fashion, luxury, spirits, hospitality and of course marketing.
Some of my favorite pieces include:
The trap of obsessing over authenticity when marketing to millennials. (AdAge)
The best - and worst - ways for brands to work with arts organizations. (AdAge)
Thoughts on the legacy of Glenn O'Brien. (Hypebeast)
A look at how art, philosophy and fashion collided in the life of Pierre Bergé. (Hypebeast)
A dissection of the genius and relevance of Hedi Slimane. (Hypebeast)
The importance of sharks to our planet, and how brands can use Shark Week for good. (AdAge)
A dive into the importance of values in brand marketing. (Hypebeast)
An analysis of the darker implications of the cultural "sampling" methods over at Supreme, 4 years before its $1 Billion valuation. (HighSnobiety)
The significance of the appointment of Virgil Abloh at Louis Vuitton. (LinkedIn)